Brand identity, campaign materials, collateral, and more for a new, national program offering free resources for any woman who has ever had ovarian cancer, her family and her caregivers.
Steps Through OC needed to stand out in a sea of teal-colored organizations. The palette accordingly starts with teal, but then expands to include a range of unexpected colors that convey inclusiveness and a new perspective.
The circular "OC" logo uses the brand colors and connected segments to convey the multi-faceted, ongoing nature of Steps Through OC's services.
