General Service Foundation: logo

General Service Foundation (GSF)

Brand, Web

In collaboration with Keneta Anderson Consulting

Original brand identity, logo and website development for a 70-year-old family foundation.

For over seventy years GSF operated without an official logo or visual identity. We provided a solution that marries the foundation's past to its present: the logo combines the heft of a traditional maker's mark with a modern abbreviated style and tilt, while an interactive online timeline echoes an actual wall of clippings at the foundation.

General Service Foundation: website, timeline
General Service Foundation: website, tribute