Website refresh and a stand-alone print campaign to generate interest in the foundation's next big project.
As a founding member of Steps Through OC, the Susan Poorman Blackie Foundation wanted to shift its website focus to promote the new organization while still honoring its origins.
SPB also needed a head-turning traditional campaign for conferences and social media that would start real discussions about the kinds of support women with ovarian cancer value. We shifted the campaign palette from the traditional teal of ovarian cancer marketing to its complement, coral/orange, to stand out from competing conference materials.
