DNMC: logo

Downtown Neighborhood Market Consortium (DNMC)


Brand identity for a program to promote healthy food systems and general well-being for underserved neighborhoods in New Orleans. A series of different logos were developed each with a different food-oriented silhouette.

As both a cost saving and eco-friendly measure, the visual identity used strong, simple images that worked well at low resolutions, so that they could be applied to paper grocery bags, kraft board or other found materials.